Mr. Michael Doorly:

There is no doubt that management would view all supplements as having a different personality, different character, and different make-up from the main newspaper. Supplements are primarily commercial, be it the recruitment section or the motors supplement or the travel supplement. They are primarily a commercial vehicle. I think the editorial content and make-up is the domain of the editor but in reality they are there to carry ads for advertisers to promote goods or services, including property, so they are primarily commercial. Generally speaking, there would be more than 65% advertising and a lot less editorial, whereas in the main newspaper it is the reverse. It is primarily editorial content carrying some advertising.