Oireachtas Joint and Select Committees
Thursday, 26 March 2015
Committee of Inquiry into the Banking Crisis
Context Phase
Michael McGrath (Cork South Central, Fianna Fail)
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I will take Mr. Doorly through some of the numbers on the advertising revenue that the company benefited from that he provided in his opening remarks. I put it to him that during the period in question there certainly was growing dependence on advertising revenue, which increased from 60% of the company's revenue base to 66%. As such, the ratio of advertising revenue to circulation revenue moved from a ratio of 3:2 to 2:1. Advertising grew by approximately 52% during the period in question. Within the advertising, the property-related advertising element was growing quite rapidly. Was the business becoming increasingly dependent on revenue from property-related advertising during the period?