Mr. Harry Browne:

I think there was some concern that this might have been unwise and that both the valuation and the sectoral move it represented was dangerous. However, there was also a sense that it was a fit and that there were obvious synergies to be had. In effect, The Irish Timesrepresented the pinnacle of the traditional print advertising for property and hoped to bring that reputation and revenue capacity onto a new platform. I cannot say I had a million conversations about in 2006 when it took place, but there was a mixed view. From journalists there was some concern in the sense that this was a non-editorial product being acquired. It is one thing to have a big property supplement. It is another to have a website which is, essentially, just the advertising part of a property supplement. It is not like buying a local newspaper, which The Irish Timeshad done, or buying a glossy magazine, which The Irish Timesdid. This was actually taking something which was really a non-editorial product.