Mr. Aaron Forde:

As we build our knowledge base and our information, we feel sure we have a good story to tell. We just need the data to back it up. There are people making claims that we do not believe will stand up over time. We believe this scheme and the data from it will, over time, offer us a strong competitive advantage as an international marketer of dairy products.

Deputy Deering touched on the growth in Irish milk production and how that 50% growth feeds in internationally, as well as its potential to drive down prices and how we balance that out. I would ask Mr. Condon to touch on that.