Oireachtas Joint and Select Committees
Thursday, 15 January 2015
Joint Oireachtas Committee on Agriculture, Food and the Marine
Dairy Sector: Irish Dairy Board
10:10 am
Mary Ann O'Brien (Independent)
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I have one last supplementary question. Regarding Bord Bia, which I know has nothing to do with the IDB - I am sure there is some communication between them - are there any plans to collaborate and perhaps take on a little of the Origin Green blanket? Again, in regard to New Zealand, I believe we are better placed than anybody in the world with our provenance and heritage to own this space globally from a brand point of view.