Professor Mark Brown:

I have a final comment. My perspective is still quite fresh, so my apologies if I am not quite accurate in the interpretation of what I am seeing. Hopefully, my accent has not been difficult to follow. A little known fact about New Zealand, and it is distasteful for me to use these words, is that export education is the third largest income earner for the country. It is a huge, multi-billion dollar activity. It must be done with real purpose and mission. Hopefully, the sense of mission has come through from what DCU is involved in. There are distinct and definite opportunities for us. The challenge will be how we do it as a sector working collaboratively. In DCU's case, we have activities under way with global partners, so it is quite complex to be able to uncouple those and sometimes they might get in the way. However, there are certainly more opportunities for working collaboratively to present the brand Ireland.