Oireachtas Joint and Select Committees

Tuesday, 21 October 2014

Joint Oireachtas Committee on Agriculture, Food and the Marine

Indecon Report: Bord na gCon

3:55 pm

Ms Geraldine Larkin:

That is a fair point. The measures I outlined earlier in terms of growing attendance at tracks apply as much to the track in Limerick as to every other track. Branding, digital marketing, increased marketing, changing the marketing spend, appointing new outbound sales teams, customer relations management databases, building on owners who might have lapsed and encouraging them to return and working with local greyhound owners and breeder associations are all crucial to Limerick, as well as to everywhere else. I am also delighted that we have a new sponsor who is providing transport on a trial basis from Limerick city centre to the track, which is proving to be successful.

The Indecon report stated that we suggested we would examine growing the use of our stadia. Given the size of Limerick, it is a clear front runner in terms of using it for alternative purposes. We are actively engaged in identifying other potential uses for the stadium to improve its profitability in order that we are not relying solely on the hours of greyhound racing.