Oireachtas Joint and Select Committees

Tuesday, 15 July 2014

Joint Oireachtas Committee on Jobs, Enterprise and Innovation

Annual Report 2013 and Microenterprise Policy: Enterprise Ireland

2:05 pm

Ms Julie Sinnamon:

I covered the challenge for the BRIC countries and agree that it continues to be a challenge. Although the Asia-Pacific region was the highest growth market last year for Enterprise Ireland, with 19% growth, followed by the Latin America group, with 9% growth, it has taken some time to get traction. We hope, given the additional resources being put in place in the next couple of months, we will continue to see traction from that. For the markets that are far away and difficult, one needs personnel as well as funding to go for them, so they are not for everybody. However, we are seeing some success from the companies. Certainly the trade missions this year and last year have helped momentum in those markets.