Mr. Eoin Costello:

Entrepreneurship and getting involved in start-ups are too often seen as "I am not going to be a Mick O'Leary." That is not the question. The question is about getting involved in start-ups, possibly not as the lead entrepreneur but working with a start-up and a small team. It is amazing what one learns; it is very much like a sport. Entrepreneurship is a learning by doing activity. One can read any amount of books one wants, but real entrepreneurship is learned by doing it and being on a team. It is muscle memory, which is what we lack in Ireland. We take too much of an academic approach to a lot of the things we try to take on and not enough of the sport approach. Let us perfect it by doing it.