Mr. Liam O'Neill:

We are not now as things have moved on. We want people to understand that with this media rights package we have more options. We now know we can partner with a subscription channel, go digital and still use the tried and trusted methods that were available. This deal means that the family in New York that wants to watch our games does not have to go to a pub at 9 a.m. I have received correspondence from players with Shannon Gaels in New York on this issue who are delighted they will be able to bring in their neighbours for games in the morning and share a communal experience in their own home. That strikes at the very core of everything that matters when abroad. It means that people will watch the same game in real time around the world and be able to communicate simultaneously about a fantastic goal scored or so forth.

One of the best reactions I received on the deal that will bring the games around the world on hand-held devices was in Bahrain at the GAA mid-east tournament. A nurse from County Galway told me that being able to watch games abroad would be like a Band-Aid on a homesick heart.

That is the core of what we have done here. We have reached out to our people and done our best. It is a package and we want people to view it as such. That person's reaction is typical.