Mr. Sean O'Sullivan:

I will tackle the questions raised there and if I miss out on anything, please let me know. The Deputy mentioned that everybody has an idea, but that idea is not always taken to commercialisation. We agree education is a way to bring people closer to that. We have seen this in programmes like "Dragons' Den", a television programme in which I took part. People are starting businesses because of this programme and being inspired to compete in entrepreneurship programmes and competitions that are run across the country by various educational institutions at junior cycle and transition year level. This is very valuable in terms of trying to establish entrepreneurship as an Irish cultural value, but it seems to be a challenge.

I understand that I am an outsider here, because I did not grow up here, but I have heard that Irish moms and dads like to have their kids go to the professions, like law, medicine and other service industries, rather than direct them towards manufacturing or creating employment. Therefore, we must be wary of the cultural value of opting for the safe job, for example, going for a job in the Civil Service or in a multinational because of our belief that these are the best and safest jobs. This is a challenge we need to address, but I do not know how to address it other than by adopting a broad swathe of approaches. I am sure Professor Tom Cooney has some thoughts on this.