Oireachtas Joint and Select Committees

Thursday, 5 December 2013

Joint Oireachtas Committee on Transport and Communications

Developing a Competitive and Sustainable Tourism Industry: Discussion

1:20 pm

Mr. Jerome Casey:

Yes, absolutely. If it is too much of a step for policy makers in tourism, let us please do some pilot runs in the main tourism counties, such as Dublin and the western seaboard counties of Donegal, Mayo, Galway, Clare, Kerry and Cork. We must get a stronger footing under the kinds of initiative we have heard about in County Mayo so that there can be continuity. Fifteen years ago Scotland wanted to join the arc of prosperity consisting of Norway, Iceland and Ireland. They thought the Celtic tiger was great, although it suddenly crashed, but they took the Bord Fáilte idea - that of a strong and aggressive central development organisation - and introduced it to Scotland. It worked very badly. They unravelled it and returned to the 400 local development and tourism organisations, and that is working very well. In some places, such as the Hebrides, they depend entirely on visitors, but at least the facility is open because there is community commitment. One cannot get community commitment with a national organisation. It must have the local input. That is what Daniel Morrissey wanted and that is what we need.