Oireachtas Joint and Select Committees

Thursday, 14 November 2013

Public Accounts Committee

2012 Annual Report of the Comptroller and Auditor General
Chapter 22 - Eligibility for Medical Cards

1:10 pm

Mr. John Hennessy:

For the communication campaign that has been running for the past three weeks. The vast bulk of that has been absorbed by the cost of newspaper advertising. We consider that to be reasonable value given the level of concern and anxiety that existed and in the context of the overall cost of the GMS scheme at more than €2 billion.

Training for call centre staff is a continuous process. A training programme was already under way for those staff to accommodate the changes announced in the budget this year and to deal with the calls from the public concerning that. We were able to enhance that to deal with the anxiety and concern that was triggered by the controversy in the media in recent weeks. There are good reports on the activity of the call centre in terms of the type of calls, number of calls, algorithms used to deal with the calls and in particular the performance response times.