Mr. Cormac Cunningham:

We pay farmers approximately 34 pence per litre. I am not sure what that amounts to in euro when converted. VAT must then be added. When our price is converted and VAT is taken away, there is very little difference in price.

As I said, the NDC campaign has been targeted at the liquid milk end of the sector. Since the commencement of that campaign, the famous poem, "An Irish Airman Foresees his Death" has been running through my mind, with one particular line, in terms of liquid farmers, coming constantly to mind, namely, "No likely end could bring them loss/Or leave them happier than before". These lads have nothing to gain or lose with this campaign but manufacturing farmers are stumping out the money for it.