Mr. Cormac Cunningham:

Looking at it from the outside, we considered how successful the Bord Bia campaigns have been. I was at a recent Alltech conference in Dublin at which the Bord Bia representative talked about the different campaigns Bord Bia has launched, how successful they have been and the image that portrays. The dairy product Bord Bia does not cover, unfortunately, is milk. Bord Bia's ideas have been well thought through and very well implemented because there has been a consensus of opinion. The Government and the committee have clearly been included in how it runs its affairs. The NDC, on the other hand, does not come under those controls and as a result it is causing great difficulties in terms of the milk market. It is running roughshod around the place and causing the difficulties we are experiencing now. The committee might not want to take Ian Potter as a good example but what he has said are the kinds of things that have been written about Irish milk and Irish dairy products; this is creating confusion and it could be doing serious harm to the good work being done by Bord Bia. If it brought milk in under the same banner perhaps it would solve the problem and the NDC would be able to go off and spend its money on something else.