Oireachtas Joint and Select Committees
Tuesday, 22 October 2013
Joint Oireachtas Committee on Jobs, Enterprise and Innovation
Business Closures and Job Losses: Discussion with National Off-Licence Association
2:20 pm
Ms Evelyn Jones:
If one reads the newspapers, magazines and brochures from the large multiples, it is clear that they cherrypick premium alcohol products to drive footfall to attract people in to sell other products. They are not selling Vladivostok Vodka because nobody has ever heard of it, rather they are selling premium branded vodka.