Ms Evelyn Jones:

Price promotion could be a way to look at the impact of advertising. If one is not comfortable with the fact that alcohol is used as a driver for footfall to sell other products then one would have to look at how it is promoted and priced. In terms of pricing, one has a choice between below-cost selling or minimum pricing and the other issue is how it is promoted in the media and in the booklets we get through our doors once a week. They are options that could be examined.