Mr. John Shine:

As I said earlier, there is specific legislation on beef products, for instance, and specific legislation is coming in on pork, lamb and so on.

To take the question in a general sense, in terms of Guaranteed Irish, Love Irish Food and the retailers' own specific branding on Irish products, the issue is to examine the claims being made. There is a difference between an Irish product and an Irish brand. For instance, we have several brands of Irish tea but we do not grow tea in this country. It is a question of what is Irish, and it very much depends on the claim being made about the product. Potentially that is something that would be covered by the Consumer Protection Act but we will be examining the extent to which consumers are being misled regarding the claims being made about the product as distinct from the brand ownership. In theory it is an issue the Consumer Protection Act could examine. It is not an area about which we get many complaints. Off the top of my head, the complaints we had in recent years related to other products. For instance, we had an issue in the past regarding hand-knitted Aran jumpers that apparently were being hand-knitted in China. We would examine issues like that but it very much depends on the circumstances. In the grocery area in particular, moving away from the meat side, on ambient products the distinction would be between the Irish brand and the actual product itself.