Mr. Michael O'Keeffe:

We look at it at the strategic phase. We also look at the mix of broadcasters. For example, we would have encouraged TV3 to develop drama. Its first drama series, “Deception”, was broadcast earlier this year. It was to mixed reviews, admittedly, but it was a positive indication that TV3 wants to support this type of programming. Earlier I referred to another TV3 programme, “The Estate”, a fly-on-the-wall documentary series which may not have been produced before. We are encouraging broadcasters to become more involved in the scheme.