Oireachtas Joint and Select Committees

Wednesday, 27 March 2013

Joint Oireachtas Committee on Transport and Communications

Sponsorship of Major Sporting Events by Drinks Industry: Discussion with FAI, GAA and IRFU

10:05 am

Mr. John Delaney:

Carlsberg sponsors the FAI. I cannot reveal the amount of that sponsorship because that information is commercially sensitive. However, it is a significant percentage of our commercial revenue. The FAI's turnover rises and decreases year-on-year and depends on whether or not Ireland qualifies for the European championships and what matches are played. For example, the FAI received €5 million in television rights from the Ireland versus Germany home match last year, which was a sell-out. Had that game been played in 2013 our revenue in 2012 would have dropped. Our revenue would not be as even-handed as that of some of the other sporting organisations. When the centralised television deal with UEFA comes into play next year the path will be more even.

Carlsberg's sponsorship accounts for a significant percentage of our commercial revenue. The FAI promotes best practice and governance. I compliment the GAA on its work in this area, with which the FAI and IRFU are catching up but are keen to do. The question was asked about how the money percolates down to club level. We have to fund international sport and player development. I have been chief executive of the FAI for approximately nine years. During that time, social inclusion has become a big part of the thinking of the organisation for the 105,000 youths involved. If we had to make a decision about cutting funding, international sport and player development is our priority. I do not want them to be our priority or to cut social inclusion but our cutbacks would have to be in that area. Ultimately, the FAI survives on the success or lack of it of the senior international team.