Mr. Mark Johnson:

Both. The way in which we start to look to solving the social problem is often done by a group of people who are not affected by that problem on a personal level. I do not want to be politically incorrect, although I probably will be, but the white, middle-class, academic-type person often has positions of power over a group of people who either do not have a political voice or do not feel they have one. They are more predisposed to criminal activity or disadvantage. This is a tool to try to bridge that gap. I wish I had some slides because I could illustrate this point. If we put the criminal justice world into this context, there is a commissioner who is charged with finding a solution to a social problem, a provider who is charged with providing that solution, and an end user. Those three different components make up criminal justice. I started User Voice based on the concept that the commissioner has the same agenda as the end user. Both have an absolute need to find something that is effective in helping a person enter a successful living. However, the provider is often driven by a sales pitch or a PR drive to look successful, given that the psychology of any business is to protect its own interest before giving any delivery. There is a dysfunctional environment between commissioner and provider and so the actual voice or insider experience of the end user often comes through the agenda of the provider. I ask commissioners to show me a robust mechanism in our society - where it has sunk down into this criminal sort of world - that can peel away or provide robust insight into what the real issues are and see what people need in order to stop offending. Often there is a resounding silence around that, which is where User Voice comes into this market.