Ms Josephine Feehily:

It will probably not be a television campaign because that is terribly expensive and one cannot get a great deal of information out. It will certainly involve radio and local radio, which we have found to be very useful in the past for our type of messages. We will have the usual press launches and some print media involvement and so on. We have trained several people from local Revenue offices and they will be made available to local radio stations throughout the country. Much of our publicity effort will be of this quieter type and involve engaging with groups of people. Certainly, there will be print media and radio advertising.