Oireachtas Joint and Select Committees
Wednesday, 20 February 2013
Joint Oireachtas Committee on Finance, Public Expenditure and Reform
Access to Credit Provision: Discussion with Credit Review Office
2:45 pm
Mr. John Trethowan:
I will answer that question and also perhaps Deputy Doherty's question about our costs. I would say 50% of total cost has gone on advertising. We use an agency to ensure the advertising is effective and we see a spike every time we launch a campaign. It drives business into the Credit Review Office.
I refer to the coverage of each county. I remind members this is a borrower-driven initiative. I cannot make people come to me.