Mr. Karl Henry:

When it comes to change, knowledge is power. "Operation Transformation" is the largest health show that this country has ever seen. A major remit for what we do is providing awareness and knowledge where they are needed the most. If we can get children moving at primary level, the chances are that they will stay healthy, active and fit through secondary and third levels and, more importantly, for life.

Members saw what we do on the screen. It is the "Step It Up" campaign, a simple, clear and effective message - 15,000 steps per day. We provide a unit of measurement, get teachers and parents involved and create awareness across the board. As members saw in the clip, in under four weeks children went from taking 7,000 steps per day to more than 30,000 steps. The benefits over those four weeks are great, but imagine them on a lifelong basis. More importantly, the clip showed how receptive and empowered people were when given the right knowledge and shown the way. The nation wants to change. The clip showed that it can and that teachers, parents and children want to make these changes, but do not know how.

The "Step It Up" campaign is such a simple message. It delivers results, as shown in the footage. Aaron was taking 2,000 to 3,000 steps per day before the campaign started. After four weeks, he is taking nearly 30,000 steps. The campaign creates habits that will last for life. We can get our children active using a simple message and a simple tool. We have seen the effects of these tools.

The clip shows how much people want to change, but the ball is in the committee members' court. They must provide the message and show them the way. "Operation Transformation" has done that in a four-week timeframe. We have proven results. Consider the benefits over four weeks and multiply them over the course of one, two or ten years or life.

If we can get children active in school and show them the way with a simple, clear and effective message, we believe, and research shows, that an increasing number of children will stay active on a lifelong basis.