Mr. Aidan Cotter:

There are two versions of the film. The one playing is aimed at stakeholders. We want to encourage farmers and processors to sign up to the sustainability charter. The film provides that encouragement and explains what constitutes sustainability. The other version of the film is for use in the marketplace. It is meant for presentation to buyers and explains what we are doing in the context of sustainability, outlines our sustainability charter and highlights our ambition to become a world leader in sustainability.