Oireachtas Joint and Select Committees

Tuesday, 16 October 2012

Joint Oireachtas Committee on Agriculture, Food and the Marine

Review of Food Harvest 2020 Strategy: Discussion (Resumed) with Irish Dairy Board and Bord Bia

2:55 pm

Mr. Vincent Buckley:

I will just take one aspect. Certainly, we are on plan to meet our targets but we need to realise we are only a year and half into the 2020 process, which will be an eight to ten year process. We are happy that if we challenge ourselves, we are at the right place at this time, one and a half years into the process. However, we clearly recognise there are significant challenges, which I have outlined under certain headings, and these will need commitment and support on a broader scale. We believe we can meet the challenges but, at the same time, we would not underestimate them.

As a marketing body we are not looking for State aid for marketing. What we are asking for is support in terms of ensuring a pro-business approach and dealing with regulatory obstacles. We seek the full support of the Government in terms of trade missions, which are vital, marketing and research and development, which is crucial for the future.

I am highlighting those issues and I will ask my colleagues to address the other issues or to add further to what I have said in response to Senator Susan O’Keeffe.