Mr. Kieran Tobin:

The drinks industry must be and is extremely sensitive about communicating with or asking questions of those under the age of 18. The industry does not ask them questions. That is one of the reasons we set up MEAS to explore this more fully. MEAS, which owns the DrinkAware brand, might come before the committee sometime and talk about the research it has done and the activities it undertakes. It talks to and carries out research among those under the age of 18. Some of the numbers are disquieting and some of them are encouraging. The problem is complex. If this area is of significant interest to this committee, a short session with MEAS would flesh out the detail on this area. The drinks industry does not get involved in this area.