Mr. Anthony Foley:

Specifically, we as the DIGI have not done research on it because we concentrate on the tax and economic development side. Research would have been done in this area and people would have been asked what influenced them to drink, what age they started to drink at, were they influenced to drink because of peer group pressure and how much they drink. There would be information on that. Where we would be weak is on solutions, on what we can do to make people not do this. I was under the illusion once upon a time that if people were heavily involved in sports they would not be out drinking because they would be training but someone pointed out to me the prevalence of a drinking culture at discos in rugby clubs. Therefore, it is a much deeper problem.