Oireachtas Joint and Select Committees
Tuesday, 25 September 2012
Joint Oireachtas Committee on Jobs, Enterprise and Innovation
Beverage Exports: Discussion with Drinks Industry Group of Ireland
1:35 pm
Mr. Anthony Foley:
Yes. Approximately two thirds of the 30% decline is due to growth in the off-licence sector. It is not quite one for one; it is a case of approximately two thirds going to the off-licence sector. The off-licence share has increased dramatically. It is now responsible for approximately 55% of volume, with 30% of value. Ten years ago, it was responsible for approximately 20% of value and 40% of volume. Therefore, there has been a significant change.