Ms Susan Kirby:

I can speak about our membership and the wider creative ecology that our membership supports. Something Ireland does very well, which we should be very proud of, is what we call inbound work. This is those big flag global productions like "Wednesday". We do that very well. It develops our crews and creates a global calling card.

Another thing that Ireland does exceptionally well is those beautiful, creatively told pieces which are inherently Irish and can be created nowhere else. It is about striking the balance between those that, in our view, creates the most dynamic and sustainable industry in terms of the independent production sector. It means that we have a regionally balanced sector with hubs driving them. Let us imagine the big inbound work with regional work being supported as well. There is a wide and rich creative ecology there.

In our mind, the introduction of a content levy is based on a very simple principle. It is that where we derive significant financial benefit, we reinvest. That reinvestment is ring-fenced towards Irish creatives telling Irish stories and retaining intellectual property, IP, in their own creative stories. It allows us as an industry to build both creatively and in the capacity of our companies to create IP.