Malcolm Byrne (Fianna Fail) | Oireachtas source

We need to move on. It now falls to me. We may have time for other questions. Our objective here and I think everybody's objective is, if I can use the chicken and egg analogy, to create a bigger chicken that is producing more golden eggs. We have been lucky. We have certainly seen the Irish content creation industry continue to grow and go from strength to strength. There is a lot more that we can look at doing and it comes back to this question around what are the policy decisions that we can make to support the general development of the industry, but obviously our specific concerns are around regional development and how can we support it right throughout the country.

Ms Geraghty touched on the international projects and the big projects. When going out to pitch and looking for international co-production, who are our competitors and what is it that we need to compete with in Ireland? What message do we need to be sending?