Mr. Alan Duggan:

To be slightly left of field, it is not just about the box or space because it is also about the people. Key in this regard are the producers. It is often overlooked that it is the producers who bring in the funding and the activity to any region, be it Dublin, Wicklow or another. It is not that there needs to be de-focusing; multiple levers need to be pulled. However, the key lever in regional development concerns the need to invest in regional producers. A phrase I have used that irks many is that where a producer wakes up in the morning is really important because that is where he or she wants to work.