Mr. Anthony Muldoon:

The key piece here is that it has to be consistent and it has to be followed through. Ms Geraghty mentioned in her contribution about how the uplift, for example, tapered. If you look at the uplift numbers which Ardán produced, they show quite clearly that once the uplift reduced to 3% that is when it starts going down substantially. Before that, the uplift was successful to a point. The fact that it tapered actually worked against it because people knew what was coming and planned elsewhere. You really need it to be consistent.