Mr. Larry Murrin:

These are great questions. Bord Bia has 14 offices around the world. I do not want to create the impression that they are massively resourced because the head count in Bord Bia is well below 200. I do not want to make it sound like a big statement but the truth is that the calibre of people in Bord Bia is second to none. Do we need to deploy more resources in helping us to create and bridge into new markets or new opportunities in existing markets or net new markets where we are only beginning our journey, including some of the Far East markets? The answer is "Yes". We do need to do so, but we need to do it very carefully and deliberately and with the kind of insight and depth of vision Bord Bia brings to these things. I am confident that any expansion will fully reflect the work that goes in before it is done.