Tim Lombard (Fine Gael) | Oireachtas source

With regard to Bord Bia's significant international footprint, Mr. Murrin mentioned face-to-face contact being very important in building relationships with key markets. How can the good work done in the past regarding that footprint be built on? Does that footprint need to be expanded in international markets? Should more people be encouraged to act as ambassadors for us in those markets? What is Mr. Murrin's vision for this important element of the industry?