Mr. Tiernan Kenny:

The Advertising Standards Authority of Ireland is the primary regulator for advertising but there are obligations in the Digital Services Act about advertisement transparency which go exactly to the point the Deputy is making that if platforms choose to show advertisements to their users, it has to be made clear to the user that what he or she is seeing is, in fact, an advertisement, who has paid for the advertisement, and why the advertisement is being shown to the particular user, to go back to some of the discussion about why some people might be targeted for advertisements or not. The ASAI has engaged in quite a bit of activity on influencer advertising and some of those other questions might best sit with the authority.