Oireachtas Joint and Select Committees

Wednesday, 28 February 2024

Joint Oireachtas Committee on Jobs, Enterprise and Innovation

Operation and Resourcing of Coimisiún na Meán: Digital Services Commissioner

Photo of David StantonDavid Stanton (Cork East, Fine Gael) | Oireachtas source

It might be an idea to do that.

Can the witnesses comment on influencers and advertising? One of the requirements is that if somebody is advertising something online, he or she has to show he or she is advertising it. This applies to influencers as well. There is an industry of influencers out there who get paid by various organisations to comment online and their comments online can have a huge impact on the organisation, for example, a bank, making substantial income from that.

Do the witnesses agree that it would be important that the consumer would know if something is financed in that way and that it is an advertisement rather than someone's opinion, for instance? Has Coimisiún na Meán any role in or comment on that?

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