Ms Susan Moss:

AI can certainly make it more difficult for people to be able to distinguish between what is real and what is fake, so at TikTok we have AI labelling on content. That means our audience are able to determine whether there is synthetic media in part or in full entailed in the videos. We are also constantly developing our systems to be able to proactively identify that synthetic media. In addition to that, this is an opportunity but it is also an industry-wide challenge and for that reason TikTok has joined the framework for responsible development on AI. We are joined together with industry partners to ensure AI is designed and applied in ethical ways and in a way that is of benefit to society and is also developing AI in a universally-accepted way.