Mr. Jim O'Toole:

I might defer to my colleague, Mr. Murray, on some of the detail of this. The research we have done shows that PGI status will be advantageous for Irish grass-fed beef and that, while it is unique in Europe, including in key markets in France, Germany and Italy, where there is a high recognition of PGIs across a whole range of food products, the addition of PGI status will certainly complement and enhance that marketing effort, which will be of benefit to all Irish farmers. We also are undertaking work to develop a proposition for suckler beef. Those things are not mutually exclusive. I will ask Mr. Murray to comment, if I may.