Oireachtas Joint and Select Committees
Wednesday, 22 March 2023
Joint Oireachtas Committee on Agriculture, Food and the Marine
Strategic Direction of Bord Bia: Discussion
Matt Carthy (Cavan-Monaghan, Sinn Fein) | Oireachtas source
The difficulty is that the farmers I represent might have landholdings. Having spoken to them, I can tell Mr. O'Toole that cows and sheep do not recognise the Border. There is an anomaly, and it creates a situation, to which the Chair referred, that when we have farmers across Ireland competing against one another on price, the farmer loses. The processors will find a way of manipulating that scenario. I say that just to make a point. It might be considered a political point.
There has been criticism of the scope of the brand in that it is too broad, not in terms of the geography, but it will cover, I think, 90%, which is very peculiar for a PGI brand. It is not what was sought for a long number of years. There has long been a demand for a suckler brand, a suckler PGI, such that we could promote the premier product that comes from Irish farms, which is Irish suckler beef. Has there been any discussion within Bord Bia or between Bord Bia and the Department in respect of putting in an application for a PGI in that respect?
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