Mr. Peter Timmins:

If I had a start-up business, why could I not have a bit more discretion on that? Perhaps there could be a voucher such as that, which could be restructured, to be spent on any media. The State is effectively pushing people in a certain direction. Obviously, it would favour us a lot more if people could spend that money on radio or print advertising also. Something like that may be of practical benefit.

I agree with the points that have been made by Mr. Ryan. The subsidising of journalism is very well laid out in the Future of Media Commission report. The challenge will be the criteria: who exactly will qualify and on what grounds. That could be a discussion for another day.