Shane Cassells (Fianna Fail) | Oireachtas source

Okay. Just in terms of the advertising market, which is shrinking, I am sure the witnesses are in competition with paid-for titles in each area in terms of what appears on a rate card or in terms of sales representatives for advertising. It is a competitive market. In the period in which Mr. Feeney has been involved in the industry, have the diminishing returns, first, from the quantity of sales and, second, the value of sales, stabilised? I genuinely do not want to see a race to the bottom in that area either.