Ms Celene Craig:

The broadcasters have addressed this challenge of trying to grow the audience, particularly bringing it on board and providing access for younger audiences to new forms of digital content. It speaks strongly to the point that was being raised earlier that it underscores the importance of multi-annual funding in order to allow time for these new ideas to be tested out and exploring new forms of funding that will over time, one hopes, grow and replace, or at least try to equate with, the kind of revenue from traditional linear broadcasting. In innovating, there is a cost in exploring new ideas and developing new thinking, exploring new aspects of technology and trying to build the audience around that.

It really does underscore the need for certainty in multi-annual funding, which would allow us to think over several years and to plan and implement new ideas and innovative forms of content over time.