Mr. Alan Esslemont:

It is a core part. As Mr. Farrell and Mr. Coveney said, it is about reaching audiences, especially young audiences. Our video views in 2021 numbered 58 million. In 2022, they numbered 132 million. In a way, we understand that lots of young people are not engaging with linear media but it is a way of keeping them connected to TG4 until they feel that they want to see a little bit more of that.

We have a personality that is not po-faced. We have fun in TG4. Through Twitter, we were able to put forward our own personality in a way that connects with the politician and connects with young people. It is part of what we do, but I believe that life is linear and there will always be a space for linear media. It just means we have to do linear media plus. I think we are all doing that.