Mr. Paul Farrell:

On the governance aspect, it would be a joint venture model, as already exists in France and Switzerland. There is a platform called "Salto" in France, where all the broadcasters come together. It was created by a third party and they run it as a joint venture. Back to all the conversations we are having about commercial viability and equally discovery and prominence, there is one conversation with Google, LG, Samsung, Roku and Rakuten etc. Currently there should be eight or ten conversations and each conversation comes with a bill of X and a revenue share of Y. If this happens in one conversation with all the platforms then, from a regulatory point of view, there is an opportunity to say that you must carry Eirview, or whatever it is, and then, as was said, archive content and community content all has a place. You go on to your Netflix screen, you see one way in. The beauty of it is existing players feed into that, so there is no extra technical development for the broadcaster, it is just how the technology presents itself and then the discovery and prominence aspect is resolved. We have been talking about it for quite a while. It is up and running in a number of countries, which have seen the benefit of it. It is something we should look for.