Ms ?ine N? Chaoindealbh?in:

To be honest, a lot of that has to be worked through. We saw what was happening with the audience and the audience shift in the last number of years so we, as a single entity, have invested heavily from a capital expenditure and operating expense perspective to be everywhere, whether that is a connected TV, various platforms, or Internet protocol television, IPTV. That is as a single entity which is always investing. As Ms Bowell referenced, as a group, all of us have all the content and the fund, yet there is no platform where people can access it. We have to look at where the audience is going. They are looking at apps, that is where they are sourcing it. Our belief is that a single app that provides content, whether that is the archive from Screen Ireland, content through sound and vision funding or TG4 and Virgin Media Television - one source and one location. On funding, because we are talking about commercial broadcasters and Government-funded projects, through the licence fee, there would have to be a steering committee. We will have to work through the process on how we do that and how any revenue attained from that app would be distributed thereafter and how the development would be. Naturally, we have all learned from the developments we have made to create apps how to do it better and who the key strategic partners are to enable that. We will be able to do that once we have time together to work through it. We have had initial conversations in the past about this and there is support for it.