Ms Laura Costello:

When we talk about these cases, many times complaints are upheld because you are able to tick a box with some information you are able to provide. This conversation comes back to a broader one around the industry being encouraged to use its moral muscle more. We saw this year, with the likes of Russia, when a lot of advertising was pulled from that country. This is a topic on which we need to encourage the industry to use that moral muscle in a way and to accelerate that as much as possible.