Ms Orla Twomey:

We upheld complaints against the advertisements by one of those organisations recently. The discussions we have been having at European level, as Ms Costello has been saying as well, are about being the force for good and doing no harm. This is about using the standards to encourage advertisers to be that force for good and to show behaviour that is sustainable and not going to do harm. It is a complex area and it is not just related to fossil fuel companies. Across the board, the role for standards is to try and encourage companies in little ways in their advertising to show behaviour that is sustainable and that encourages consumers to do something better. That is part of the discussions we are having, albeit they are at an early enough stage but we are clearly aware that as a regulatory industry to look at what our role is in this area. It is evolving and I am not going to talk in detail about decisions previously made. Sometimes decisions have been made because of the particular complaint and that is what we have focused on. Moving forward with this into next year and the years after, we will look at how we can support the industry generally to be the force for good while, at the same time, recognising we are just one cog in of all the controls that need to be implemented and all the actions that need to be taken.