Oireachtas Joint and Select Committees

Tuesday, 13 December 2022

Joint Oireachtas Committee on Climate Action

The Role of the Media and Communications in Actioning Climate Change: Discussion (Resumed)

Mr. Jonathan White:

I will come in briefly on the automotive point. For example, in the wider context of SUV advertising, which is advertising for larger and bigger cars that involve larger cost margins for the manufacturers, the growth in SUVs has swamped the gains from the increase in electric vehicles globally. That is the nature of the problem of advertising pulling in the opposite direction to the gains being made through climate action.

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