Oireachtas Joint and Select Committees

Tuesday, 13 December 2022

Joint Oireachtas Committee on Climate Action

The Role of the Media and Communications in Actioning Climate Change: Discussion (Resumed)

Ms Laura Costello:

I have not seen any breakdown of the €1.23 billion that includes the percentage of fossil fuel advertising. There is an interesting breakdown in the advertised emissions report I submitted in respect of the higher carbon industries and how they are impacting on the lifestyle carbon footprints of individuals. One of the call-out points to note is that 33% of advertised emissions are related to automotive campaigns. That accounts for just 6% of ad spend. It can be seen that the high-carbon categories are really having an impact on overall emissions. I would also love to see a breakdown of that €1.23 billion.

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